It’s widely recognised that so called “meaningful activity” can boost self-esteem, and help people build a better place in their communities. For people who do placements at MadCap Cafe, “meaningful activity” means a job.
MadCap Café trains people so they can get the jobs they want.
MadCap Cafés are owned by MadCap Enterprises, a unit of Ermha Inc. Ermha is a community based service that provides support to people experiencing mental illness.
One reason MadCap Cafés are effective is that the training is flexible and tailored to each trainee.
MadCap Cafés are proving every day that people who are recovering from a mental illness or who have a psychiatric or other disability can do great work and at the same time build the knowledge and experience that employers want.
MadCap Cafe is partnering with Masters Home Improvement, a retail chain partially owned by Lowes, the world’s second largest home improvement retailer and Woolworths, Australia’s largest Supermarket chain. The partnership may grow to see MadCap Cafes in all Masters stores. If the first cafe (which opens in May, 2014) is successful, a national Café rollout will begin. How can cross-promotion be designed to benefit both parties? How can funding be secured to scale the program?
Hosts: Anthony Cheeseman
Facilitator: Bill Burck
Graphic Facilitator: Jared Snider
Student Facilitator: Alice Zheng