In 2005, Ivylish co-founder Phuong Nguyen returned home from her first trip to Hoa Phuong orphanage organized by Kids Without Borders, feeling confounded. “When can I adopt any of these children, raising them and providing them with a family and future? And if so, how many kids can I be responsible for?” These questions grew to a realization that helping one or two kids is not enough. She needed to create a sustainable solution to help children in the orphanages around the world, whose number is sadly growing. Addressing individual cases might not be too difficult, but creating a solution for the children to help themselves out of the vicious cycle is the key.
Meanwhile from Georgia, Kevin Tung, a social entrepreneur and proud father of his beautiful daughter Ivy, was searching for a partner to help turn his dream into a reality. In 2006, on a charity trip to Da Nang that Kevin Tung fundraised and organized, he convinced the chairman of an international school in Vietnam to provide scholarships to four children who had lost their parents to the Xangsane typhoon. Today, these 4 orphans have become loving teachers and social workers who are devoting their lives to give back their blessings to other underprivileged children. Kevin Tung has always had the dream of building a sustainable social enterprise which would allow him to give parentless children the gift of education, the best way to transform one’s life for the better.
In the midst of a discussion on how to grow a jewelry business, Phuong and Kevin Tung had a revelation: Exquisite Jewelry sparkles woman’s beauty, they are not yet able to shine the lives of those less fortunate.
How can we acquire customers? How do we engage customers and get repeat purchases?
We have one initiative in mind in which we allow customers to bid on products in groups with their friends (through social media like Facebook). The purpose is to have customers share their willingness to pay and leverage the network effects. We would allow people to pre-order products before we launch them on our site. Can you help us think about that should work? What would this product look like and how would we launch it?
Hosts: Carmen Flores
Facilitator: Elspeth Chasser
Graphic Facilitator: Ellie Burck
Student Facilitator: Anne Frassica